Open Campus

Introduction to Hitotsubashi ICS MBA Program

We are the first national university business school in Japan and is located at the heart of Tokyo's business district.

Our mission is embracing complexity and achieving the "Best of Two Worlds" - by acting as a bridge linking Japan to Asia and the globe, and as an international center of excellence for the creation, management, and dissemination of knowledge.

Our vision is to develop global-minded leaders who are experts on Japan, connected to Asia, and capable of making a significant and positive impact.

INNOVATION x SERVICE | OMOTENASHI 3.0 

Hospitality at Japanese inns to public services; convenience stores open 24-7; smooth and careful parcel delivery; accurate transportation systems; universal public healthcare system; clean and safe cities... These are some examples of service excellence that Japan is proud of. Japanese service excellence is realized by the operational excellency x mindset, which we call as omotenashi.

Omotenashi is rooted in Japanese traditional culture such as sa-do (tea ceremony). But, it is also reflected in the modern Japanese businesses - both manufacturing and service. In this lecture, learn about the roots of omotenashi (Omotenashi 1.0); Japanese service excellence now in the current Japanese society (Omotenashi 2.0); and future of Japanese service excellence (Omotenashi 3.0).